ESPN Report: Gamecocks Star Chloe Kitts Seals $15 Million Endorsement Deal, Donates $7 Million to Program
South Carolina Gamecocks women’s basketball sensation Chloe Kitts has made headlines yet again, this time with a groundbreaking endorsement deal worth $15 million. At just 20 years old, Kitts has cemented herself as one of the most marketable athletes in college basketball, a testament to her on-court prowess, work ethic, and growing influence in the sports world.
The endorsement deal, one of the largest ever secured by a female college athlete, is a game-changer for both Kitts and the landscape of women’s sports. The partnership includes a mix of apparel, footwear, and media campaigns, aligning Kitts with major global brands. Industry insiders have been quick to compare her to some of the top male athletes in terms of marketability, with Kitts becoming a trailblazer in a space that has traditionally been dominated by men.
“This is a huge moment, not just for me, but for the entire women’s sports community,” Kitts said in an exclusive interview following the announcement. “I hope this shows young women everywhere that anything is possible with hard work and determination.”
Kitts’ rise to prominence has been meteoric. After an exceptional high school career, she joined the Gamecocks in 2023, immediately making an impact. Her scoring ability, defensive prowess, and leadership have helped propel South Carolina to the top of women’s college basketball rankings. As a freshman, Kitts has already been a frontrunner for several player of the year awards, and her all-around game has made her a household name.
In addition to securing the endorsement deal, Kitts has demonstrated an unwavering commitment to her program. In a stunning move, she announced that she would be donating a substantial $7 million of her earnings to the South Carolina women’s basketball program. This donation will be used to fund scholarships, enhance team facilities, and support the growth of the program in the years to come.
“I wouldn’t be where I am today without the Gamecocks and the amazing support I’ve received from my coaches, teammates, and the fans,” Kitts explained. “This donation is my way of giving back and helping to ensure that the program continues to thrive. I want to see South Carolina women’s basketball reach new heights, and I’m committed to making that happen.”
The decision to donate such a significant portion of her endorsement deal has been widely praised. South Carolina head coach Dawn Staley expressed her gratitude, calling it a “transformative” contribution. “Chloe’s generosity speaks volumes about her character. She’s not just focused on her own success but is dedicated to the success of others, which is a quality that will take her far both on and off the court,” Staley said.
Kitts’ decision to give back to the program reflects a growing trend among athletes who are not only focusing on building their personal brands but also using their influence to support the organizations that have helped them succeed. In an era where athletes are increasingly encouraged to capitalize on their name, image, and likeness (NIL), Kitts’ actions are a powerful reminder of the importance of community and mentorship.
Looking ahead, Kitts’ future is incredibly bright. With her endorsement deals continuing to roll in and her impact on the court showing no signs of slowing down, she is poised to become one of the most influential athletes in the world. But for now, her focus remains on leading her team to a national championship and continuing to inspire the next generation of female athletes.