DALLAS (AP) — Dallas Mavericks guard Luka Doncic is starting his own foundation, saying his primary goal is to ensure that children learning how to play basketball are doing so the right way and within a positive environment.

The Luka Doncic Foundation will be formally launched Saturday — World Basketball Day. Doncic plans on bringing 750 children from the Dallas area to a Mavericks game that night against the Los Angeles Clippers as his guests.

His foundation has already commissioned what was a five-month study into youth basketball in the U.S. and the Balkan region of Europe. The study’s findings, which will be publicly released Saturday, include that “joy, creativity and exploration are being squeezed out of the game,” the foundation said.

“Basketball has been the joy of my life from day one. I still feel the same things today that I did when I was young. When I’m on the court, having fun, it feels like the ball is smiling back at me,” Doncic said in a release distributed by the foundation. “I want young people around the world to have the same chances to experience that joy.