JUST FOR FUN: LeBron James Says the NBA ‘Is Simply Better off When the Knicks Are Winning’
In a casual yet impactful moment on Twitter, Los Angeles Lakers superstar LeBron James sparked a buzz among basketball fans by sharing his thoughts on one of the league’s most storied franchises — the New York Knicks. “The NBA is simply better off when the Knicks are winning,” LeBron wrote, adding fuel to a longstanding sentiment echoed by players, fans, and analysts alike.
LeBron’s comment came during a lively online discussion about the Knicks’ recent resurgence. With Madison Square Garden once again rocking and a young, gritty roster winning games, the buzz around New York basketball is back — and according to LeBron, that’s exactly how it should be.
The Knicks, despite their ups and downs over the past two decades, remain one of the NBA’s most iconic franchises. Their massive fanbase, global brand, and historic home court in the heart of Manhattan have long made them a central piece of the league’s identity. But for years, mediocrity and mismanagement clouded their legacy. LeBron’s tweet, however brief, was a nod to the power and prestige that the Knicks bring to the league when they’re competitive.
LeBron himself has a unique history with the Knicks. Back in 2010, New York was one of the prime contenders trying to land him in free agency. Though he ultimately took his talents to South Beach, the Knicks remained a franchise always linked to major stars, even if those dreams didn’t pan out. His latest comment may also be seen as a reflection on what could’ve been, or perhaps just admiration for the atmosphere and culture of New York basketball when things are going right.
When the Knicks are winning, the ripple effects are felt across the NBA. National TV ratings rise, celebrities crowd the courtside seats, and rivalries intensify. The league becomes more dramatic, more magnetic — something LeBron, as both a player and brand, undoubtedly understands.
Fans of other franchises might roll their eyes at the Knicks’ perceived overexposure, but the numbers don’t lie: when the Knicks are good, people tune in. That’s great for business, but it’s also great for basketball. Young stars get bigger platforms. Playoff races get spicier. The Eastern Conference feels more balanced.
It’s unclear whether LeBron’s tweet hints at any deeper message — maybe praise for New York’s front office, or encouragement for rising stars like Jalen Brunson or RJ Barrett. But at face value, it’s just another fun moment where the league’s biggest voice shares his perspective — and in doing so, validates what many fans have been thinking all season long.
The King has spoken, and his message is clear: New York basketball is back, and the NBA is better for it.