BREAKING NEWS: Excitement Hits Rocket Arena as Cleveland Cavaliers Legend Mark Price Returns to Team as Senior Coaching Advisor
CLEVELAND, OH — In a move sending shockwaves through the NBA community and igniting the passion of long-time fans, the Cleveland Cavaliers have announced the return of franchise legend Mark Price to the organization. This time, he’s not lacing up his sneakers, but rather bringing his wealth of basketball knowledge back to the hardwood as a Senior Coaching Advisor.
The announcement was made early Monday morning by Cavaliers President of Basketball Operations, Koby Altman, who expressed his excitement about Price’s new role: “Mark represents everything it means to be a Cavalier — excellence, integrity, and a deep love for the game. His leadership and insight will be invaluable as we continue to develop our young core and build for championship contention.”
Price, 60, was one of the most beloved and respected figures in Cavaliers history. A four-time NBA All-Star, he played nine seasons with Cleveland from 1986 to 1995, helping transform the team into a perennial playoff contender. Known for his deadly shooting, intelligent playmaking, and unmatched free-throw precision (90.4% career average), Price remains a fan favorite decades after his retirement.
“I’m beyond thrilled to be back in Cleveland,” said Price at the press conference held inside Rocket Mortgage FieldHouse. “This city has always felt like home. I’m honored to help this next generation of Cavs players grow and thrive. There’s a lot of potential on this roster, and I’m here to do whatever I can to contribute to the team’s success.”
In his new position, Price will work closely with the Cavaliers’ coaching staff, led by Head Coach J.B. Bickerstaff. His primary focus will be player development — particularly mentoring the team’s guards and young shooters. Given Price’s reputation as one of the best shooting coaches in basketball, his addition is being hailed as a game-changer for the Cavaliers’ promising but inexperienced roster.
Former players and analysts across the league quickly reacted to the news. NBA Hall of Famer and longtime rival Reggie Miller tweeted, “Cavs just made a brilliant move. Mark Price was a nightmare to guard — now he’s going to make sure those young Cavs are nightmares for the rest of the league.”
This isn’t Price’s first foray into coaching. He previously served as an assistant with the Charlotte Hornets and Orlando Magic and spent two seasons as head coach at UNC Charlotte. His return to the NBA, especially in Cleveland, feels like a full-circle moment — one that unites the franchise’s storied past with its promising future.
For Cavs fans, seeing Price back in the wine and gold, even in a suit, is a nostalgic reminder of one of the franchise’s golden eras — and a hopeful sign of more greatness to come.
Tickets for the upcoming season are already seeing a spike in demand, as fans prepare to welcome a legend home.